I was thinking today that getting a printed annual report is like getting a birthday card in the mail from a distant friend. It’s a relationship document, simply an acknowledgment that you’re special.

And when it’s a slim little “summary report,” it’s interpreted that the company doesn’t love you as much. And when its a 10-K wrap, it’s a bit insulting and you know they don’t give a crap about you.

But when it’s a nice glossy annual report with lovely pictures and lots of financial stuff you’ll never actually read, you feel important. Everyone likes to feel important.

Posted via email from IR Web Report Bits | Comment »