I’m seeing a lot of outright chaos in the corporate Twittersphere. Here’s a very recent example involving Yahoo!, which just released their financial results about an hour ago. If you had gone to their IR homepage in the past year or so, you’d have seen a prominent link directing you to follow their corporate blog. Here’s the page:

screenshot
If you clicked on “Visit Our Corporate Blog,” you’d have been directed to this page, which has a fairly prominent link to the company’s Twitter account at http://twitter.com/yahoo screenshot

Given that the blog is so prominently linked to the Yahoo! IR homepage, I’d argue it’s reasonable to expect investors who use Twitter to follow Yahoo!’s twitter account. And I think it’s reasonable for them to expect that the company will tweet important company news like earnings releases. But more than an hour after the results were released, Yahoo!’s Twitter account still makes no mention of the earnings release.

screenshot What makes it even worse for me is that earlier in the day, Yahoo! tweeted about an i*mportant event at another company*. See the circled tweet about GM selling Saab.

I don’t get it. And I’m left wondering what in the world is going on at Yahoo! Sure, it’s a big company and there is lots going on. But something like the company’s financial results? How hard can it be to make sure the folks staffing the company’s main corporate Twitter account are in the loop. Funny enough, the people staffing the Yahoo! Germany account got the memo. See here http://twitter.com/yahoode

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