What are public companies tweeting about? Check out IR_tweets
We are currently tracking over 600 stock exchange-listed companies with accounts on the Twitter microblogging service, and we continue to add more almost every day. Together these companies are pushing out hundreds messages per day. You can view all of them in our public companies 1 and public companies 2 lists, which are the most followed lists of their kind on Twitter. Most of the public company tweeting relates to marketing, customer service or public relations. Right now, though, there’s increased IR-related activity because earnings season is underway, but there’s still a lot of chaff and not much wheat. As a service to interested IR pros, I’ve started a separate IR_tweets account that aggregates only IR-related tweets picked out from the hundreds of general interest tweets companies are posting. The IR_Tweets account will save you a lot of time and give you some ideas for what to do — and what to avoid — with your own IR tweets. If you see a tweet that interests you, it’s a good idea to check out the company’s Twitter account to see the message in context. For example, if a company live tweets an event, we’ll include three or four tweets from the session just to give you a flavor for the event, but you should check out the company’s account to see them all. Since I set this up just a few hours ago, only a few tweets are showing in the new IR_tweets account, but please do take a look and let me know what you think.