How important are retail investors to the investor mix of your company?

Absolutely essential  9.3%
Very important  21.6%
Somewhat important  29.4%
Not very important  31.4%
Not important at all  8.3%

 

The results are based on a survey of Shareholder.com clients by Rivel Research. It’s not clear how many actually answered the survey (204 *recipients* is mentioned), but the real question is did the respondents tell the truth?

The incentive here is for IROs to overstate the importance of retail investors. It’s never a good thing for an IRO to say *any* investor is not important, and they know that.

So I’m included to read the results at 30% think retail matters and 70% don’t really care.